And loyal customers agonized about the future of a beloved product innovator.” Wall Street fretted about the road ahead.
for The Wall Street Journal, explains, “After Steve Jobs’ death, Silicon Valley anticipated Apple Inc.’s business would falter. Although fellow supply chain professionals cheered Cook’s promotion, others weren’t so sure he was up to the task. In that capacity, he led manufacturing and distribution functions for IBM’s Personal Computer Company in North and Latin America. Before joining Compaq, he worked a dozen years at IBM, where he eventually became Director of North American Fulfillment. Prior to working for Apple, he was Vice President of Corporate Materials for Compaq. When Cook joined Apple in March 1998 as a senior vice president for worldwide operations, his principal background was in supply chain operations. Re-making Apple in his own imageĪssuming the reins of a successful company, like Apple, and having to follow a legendary leader, like Steve Jobs, can be a daunting task. Cook has been equal to the challenge. When presented with problems that have effects beyond company boundaries, great leaders shine and, Cook, by making value-based decisions, is leading from the front. As CEO of an emerging Autonomous Decision Sciences company, I, along with my technology team, think daily and deeply about creating Intelligent Agents capable of making decisions ethically - decisions that reflect the situational judgment and ethical direction that enlightened human leaders would make if they were making the decision themselves. Such leadership is essential in the Digital Age. Tim Cook ( CEO of Apple, is setting an example of ethical leadership. In today’s global environment character and values matter, especially when you lead one of the world’s largest companies.
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